Posts

National Geographic is #Instaworthy

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     I chose National Geographic as the brand to cover in this week's blog post. After surfing the web for inspiration, I saw that they are the second most followed instagram page on the platform. Their entire page is of stunning and surreal pictures; it's no wonder they are followed by 217 million people.       National Geographic is a company that provides mainstream media in the form of stories and images. They make money through their customers purchasing a monthly subscription of their magazine. These stories cover a wide variety of people, places, and things. What makes them unique is that they publish various posts which advertise their subscriber-exclusive stories. But, they also create a place for their photographers around the world to promote their work. National Geographic simply wants to share beautiful and thought provoking images.      From exploring their comment section, the evidence is clear that people love their page. Most comments are heart emojis and appr
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Marketing In the News: Virtually No Escape...

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   https://www.inc.com/kevin-j-ryan/metaverse-companies-facebook-microsoft-linkedin-big-ideas.html        While browsing the web to find a story that piqued my interest, I serendipitously stumbled upon an article that was posted on April 6th, 2022 written by Peter Adams who discusses marketing opportunities in video games. I do not partake in video games, it isn't my hobby of choice. However, I can absolutely agree that the video game industry is massive and growing by the minute. I was interested in this article because of my curiosity, how were businesses planning to achieve this goal?      The article discusses the fact that our world is becoming digitized. Smart marketers are beginning to realize that they have to keep pace with changing times in order to be successful. The article mentions a claim that the gaming industry has surpassed the generation of revenue of the music, movie, and television industry combined. Which means this is a huge opportunity for businesses, if th
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My First BA 223 Blog Post

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 Hello Reader!      Welcome to my blog for BA 223. My name is Sydney Montesi, a transfer student at Oregon State University. Originally, I competed for the University of Hawaii at Manoa on their track team as a pole vaulter. After 1.5 years of competing, my knees caused me to hang up my spikes and medically retire. I came back home to Corvallis soon after to finish my degree.      Deciding what I want to get my degree in has been of extreme difficulty for me. I am interested in so many things! I have declared almost every major under the sun... Food Science and Human Nutrition, Fashion Design, Computer Science, Environmental Engineering, Environmental Science, and currently Business Administration. Hopefully, I can use this vast array of experience to bring multiple perspectives into my place of work.      I enrolled in this course because it is a requirement for my major, but it also really interests me! I believe there are many applicable concepts I can take with me into my future ca
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